Handsomefyer, the instant tuner

We'll tell you the whole story and magic behind this Instagram filter. Look amazing with this all-in-one product that takes care of both your skin and your ego. The Handsomefyer™ was the first product we came up with and the origin of all this fuss and fun that Siwon has become.

Once upon a time – inspiration

In 'traditional' cosmetics, it's quite common to talk about 'all-in-one' creams that moisturize, nourish, protect from the sun, and, while we're at it, give you a 'healthy glow' before you even step out the door. Depending on how fancy you want to be, they call them BB Creams or CC Creams. There are even more complicated names, but they end up confusing more than helping, and no matter how much you research, you'll find that the differences between them aren't clear.

So, what better way to launch our brand than with an all-in-one product explained in a simple way? I'm just as lazy as you are and I struggle to remember the order in which I should apply my creams if I have more than one, so we thought… why not start with an all-in-one that's easy to understand without taking an online course?

What if we made an all-in-one product that, above all, leaves you looking gorgeous and without shine on your face?

What is the Handsomefyer for?

So, straight up, to make you look amazing. Plus, in the long run, since we've packed it with good stuff (aka active ingredients), it improves your skin day by day with continued use.

• Make yourself look goodThe trick is that Handsomefyer has white microparticles that dissolve and open upon contact with your skin's heat, mimicking your skin tone. This way, you'll conceal dark circles, fine lines on your forehead, around your eyes, or your face in general, and small blemishes in a matter of seconds—all without looking like you're wearing heavy makeup. The effect is subtle, not like traditional makeup.

• Skin improvementAs I said, since we've packed it with top-notch ingredients, you'll notice the effects on your skin within a few weeks. It contains 5% Niacinamide, 2% Hyaluronic Acid, Vitamin C, Aloe, and Ginseng to create a Mediterranean-Asian inspired cocktail that minimizes pores, smooths wrinkles, and keeps acne at bay. All the things we're worried about, basically. Plus, these are reliable ingredients: they've been researched for a long time, very few people are allergic to them… and that way you can take care of yourself without even realizing it.

• Sunscreen. Because we know it would be a pain to ask you to put on sunscreen every day, we thought that if we already included it in the bottle, your skin and your comfort would thank us.

• And to end the party, absence of shine and light textureIt makes me nervous when my face shines at the end of the day as if I were standing in front of a grill, so we've included ingredients that take away shine from your face.

When do I use it?

I recommend you use it regularly as an ego boost if you have a date, dinner, or plans to go out to bars, terraces, or clubs. It's also an easy way to look your best if you have to meet with a client, your boss, or if you work in front of people or with your webcam close to your face. You'll probably get hooked and start using it in your daily life, which is how you'll begin to see the long-term effects.

How do I apply it?

There's no need to get nervous about the issue.As with any first time, take it easy until you perfect your technique.

1. The first and most important thing is to wash your face and dry it very well. Otherwise, all you'll do is mix the cream with the dirt on your skin and create a real mess.

2. Then, go VERY slowly. The cream comes in a small tube, but a little goes a long way. Using it EVERY day, it should last you one to three months, so I repeat, start with a small amount.

3. The key is to spread it VERY well. First, put a little cream on your finger and draw a series of 'dots' all over your face: forehead, cheeks, nose, chin…

4. Then proceed to spread it with circular movements and tapping it with the pad of one or two fingers (of one hand or both, as you prefer).

5. Make sure to go over all the edges well, just like when you used to paint at school: the hairline, the 'creases' of the nose... so that there are no uncovered areas.

6. Don't get nervous: it only takes 20-30 seconds to apply until it's fully absorbed and changes color... so just let it do its work.

7. When you're done for the day, remember to wash your face again to remove any traces of product. It's not nice to leave cream residue on your pillow.