Without those bare minimums we would not even dare to play this game of cosmetics.
Like the white-label mall brands, we could have called a lab, picked some creams from their catalog and put our label on it. It would have been faster, cheaper ... and less fun.
To do something special, with brains, heart and soul from beginning to end, we prefered to start with a blank piece of paper in the laboratory.
All our products are registered in the CPNC (European portal) and are cruelty free ... Because if you manufacture in Europe or Korea, you are bound by law.
To start with, Europe has very high formulation standards. For example, there are about 1,300 banned ingredients that are allowed in the USA.
Within that, we choose ingredients that have (in this order): proven results with scientific studies (street level surveys are not worth it), safety profile for your skin and environmental sustainability.
If we find a 100% effective and safe ingredient of vegan origin and sustainable production ... we put it in. If not, we prefer the scientific alternative to the 'Naturnazis' one .