Who wouldn't like... Mmm, a good exfoliation? Polishing, waxing, scrubbing, or simply... a good scrub that leaves you feeling like new?

We're launching a new product that will captivate all your senses (sight, smell, touch, ASMR, and a little bit of pleasure). You'll be hooked! in all prepositions (under, up, with, against… and from until it enters).

Coffee Crush: love at first sight, break your toxic relationship with blackheads, and make you rethink who you want to wake up next to every morning. Today we'll tell you all about its benefits and our thoughts while we were designing it.

HOW IT ALL STARTED: THE INSPIRATION

📲 “Do you have anything for pimples and shine on the face?”

Guys generally have oilier, more seborrheic skin. Sebum (on the face) equals shine, blackheads, and pores that look wider than Doraemon's magic bag after a fisting session.

It happens to all of us, it's not a tragedy to cry about... but it's pretty annoying.

Given that, what can be done?

• Wash your face thoroughly every day with a non-drying cleanser – check. We have it.
• A good anti-shine moisturizer – check, We have it.
• A toner/exfoliant/mask for pimples, blackheads and pores… wow! That's what we needed!

But… how do we get people who keep asking us on social media whether the soap goes before or after the water to use a product like this regularly…?

So we took the plunge with our Korean lab and came up with 3 ideas:

1. So pleasurable for all the senses that you'll want to devour it; repeat it every day. We added the aroma of coffee and Frappuccino. Like Dalgona Coffee (which is like a Korean trend). Like waking you up early in the morning, but gently, like a Saturday morning, with a little massage and enthusiasm; not like your phone alarm on a Monday.

2. You'll see results immediately and over time (physical + chemical exfoliation). In another post we'll tell you about the differences. But this involves combining physical elements (coffee) and chemical ones (salicylic acid) in the same formula. It's incredibly tricky to formulate. Both are useful, have effects at different levels, and for our skin, problems, and preferences... it's better to combine them than to have them compete.

3. That it does not have side effects. Packed with hydration and emollients to prevent dry, cracked skin and make your face feel full of life every time you use it.

COFFEE CRUSH, IN SUMMARY; WHAT IS IT FOR?

WHEN DO I USE IT?

🌥️In the morning 🌥️ If you have sensitive skin, use it once or twice a week. If you have oily skin with large pores, use it daily.

But if you wanted more… here are some additional usage hacks

• Hack #1: You can leave it on your face for 5 minutes before rinsing it off, like a mask, to enhance its effects.
• Hack #2: You can also use it on your body before showering. If you have pimples on your back, chest, from sports, the gym…
• Hack #3: Exfoliate in summer too. Exfoliating (like everything else, in moderation) prepares your skin for an even, tanned complexion.
• Hack #4: And on your lips! You can also apply it to your lips to remove dry skin and the surface layer (even if you're tempted... don't swallow it, please).
• Hack #5: You can combine it with all our products:
  
• Using Handsomefyer or Dragon Shot then to get out of the car.
• Using a Heroes' Recharging Mask if you're having a relaxing spa day at home.

HOW DO I APPLY IT?

• You wash your face.
• Once your hand is damp after rinsing off the soap, use the product.
• It applies to circular movements.
• Rinse with water. And that's it. ✨😛✨

👨🏽'But you... do you exfoliate?'

You can answer:

👨🏼'Daily, early in the morning, sweet but intense... like my favorite coffee'

We do cool right,
Siwon