drguillermosaizDr. Guillermo Saiz · Aesthetic medicine
drguillermosaiz If you're after a strong retinol, you have to try Siwon's Wow Young, with firming peptides. (Video in Spanish)
Anti-ageing skincarefor men
An anti-ageing routine for men has three parts: retinol at night for wrinkles, an eye cream with caffeine for dark circles and bags, and a moisturiser with hyaluronic acid for the day. Wow Young, our best-selling anti-wrinkle cream, contains 0.3% pure retinol.
- Recommended by doctors
- 50,000+ customers
Where do I start?
Take a look in the mirror in good light (lift lighting doesn't count) and find your case.
- The line on your forehead stays put even when you stop frowning Wow Young 0.3% pure retinol at night: renews skin and boosts collagen.
- Dark circles, bags or crow's feet Banzeye Caffeine to de-puff and micro-particles that disguise in 5 minutes.
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Dull skin that feels tight or gets shiny by lunchtime
Dragon Shot Hyaluronic acid that holds water, and a matte finish. - Wrinkles, and you want to do it properly from day one Anti-aging Pack Retinol works overnight and hyaluronic acid shows from the first morning.
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Wrinkles and dark circles at the same time
Ageless Pack Face and eyes, without turning your bathroom into a lab. - All of the above (and you'd rather not think about it) Full Anti-Aging Ritual All three products, in under a minute a day.
Under 30 and no wrinkles in sight? Dragon Shot and sunscreen will do you fine. Retinol comes in when the lines start to stay.
Why are my wrinkles showing now?
After 30, skin makes less collagen and renews itself more slowly. Men's skin is thicker and oilier, so wrinkles turn up a bit later… but deeper. It's completely normal, and it's one of the few skin issues with actives whose effect has actually been studied.
What a good anti-wrinkle cream for men should have
Six things to check on any label before you pay. Here's how ours does (yes, we're biased).
What it should have
What's in the Siwon routine
A studied active, with its percentage on the pack
0.3% pure retinol, stated. Plenty of creams name it and never say how much is in there.
Gentle enough to use every day
Centella asiatica and green algae to calm, plus instructions for easing in with every order.
Hydration you feel on day one
Hyaluronic acid in all three products.
A texture that isn't sticky or shiny
A gel at night and a matte water-cream by day.
Backed by someone who doesn't sell it
Doctors and pharmacists, with names and faces.
Proof it works on guys like you
4,8 average from 596 reviews. And 2 in 3 customers buy again.
So… do they work, or are they a rip-off?
They work if they contain what they should. First what customers say, then the studies.
“In under a month my skin has changed: the wrinkles and lines around my eyes are visibly reduced.”
Francisco, Wow Young customer
“At first it seemed a bit pricey, but after seeing the results I can say it's worth every penny.”
Andrés, Wow Young customer
With Wow Young, visible results in 4 weeks
86%with visible improvement, assessed by dermatologists
58%improvement in firmness at 2 months
With Banzeye, dark circle pigmentation improves in 8 weeks
5 minflash effect on dark circles and bags
10/10men with no irritation, tested with a dermatologist and an ophthalmologist
Wow YoungPure retinol 0.3%Renews skin and boosts collagen.
Wow Young and BanzeyePeptidesSoften expression lines.
All threeHyaluronic acidHolds water and plumps fine lines from day one.
BanzeyeCaffeineDe-puffs bags and dark circles in minutes.
BanzeyeNiacinamide 5%Improves dark circle pigmentation.
Dragon ShotAntioxidantsDragon's blood, ginseng and vitamin E against free radicals.
Wow YoungCentella and green algaeCalm the skin while the retinol works.
Why 0.3%Our call0.3% pure retinol, not a pinch just so we can put it on the box.
Your routine, and when you'll notice what
Under a minute a day, on clean, dry skin, in this order. If you only use one of the products, skip the other steps.
Morning
- Paso 3Handsomefyer Sun SPF 50
The last step. UVA and UVB protection that also leaves you looking fresh, a must if you use retinol.
Night
For the first 3 weeks, only 2-3 nights a week. After that, every night. Step-by-step instructions come with your order.
When you'll notice
- Day 1
Hydrated, shine-free skin. Dark circles and bags disguised in 5 minutes.
- Weeks 1-3
Your skin gets used to the retinol. You work up to every night.
- Week 4
Smoother skin, early lines less noticeable and brown dark circles lighter in the morning.
- Weeks 8-10
Early wrinkles softened and a more even tone under the eyes. It lasts as long as you keep going.
What doctors, press and customers say
Who explains it
elmedicodeguardiaDr. José Torres · Doctor
elmedicodeguardia This eye cream has become essential for my 24-hour shifts. (Video in Spanish)
carlosdugoCarlos Duro · Pharmacist
carlosdugo Siwon's products contain their actives at the scientific concentration needed to get results. (Video in Spanish)
Press
“The best retinol cream for men who want flawless skin is called Wow Young.”
“Wow Young is the ultimate product if you want to look young and attractive after 40.”
“The closest thing to an Instagram filter, in a cream.”
Customers
4,8from 596 reviews of Wow Young, Banzeye and Dragon Shot
★★★★★
✓ Compra verificada
Hey, I think it works
I'm usually sceptical and demanding. My skin looks noticeably brighter. This is my second bottle.
★★★★★
✓ Compra verificada
It works
It actually corrects my dark circles.
★★★★★
✓ Compra verificada
My new go-to moisturiser
It's working better for me than any other cream I've ever bought.
On social
What you ask us about anti-ageing creams
What's the best anti-ageing cream for men?
One with a studied active, in an amount that actually does something, and one you'll really use every day. If you only use one, make it retinol at night. Our very biased opinion: Wow Young, with 0.3% pure retinol and a gel texture that isn't sticky.
At what age should a man start using an anti-ageing cream?
Moisturiser and sunscreen from your 20s. Retinol when expression lines start to stay, which for most men is between 30 and 35.
Can I use retinol every night from day one?
Better not. Start with 2-3 nights a week for the first few weeks and build up. Step-by-step instructions come with your order.
Do I need sunscreen if I use retinol?
Yes, with this one and with any retinol, every morning. Wow Young goes on at night, and the antioxidants in Dragon Shot don't replace sunscreen. Our pick: Handsomefyer Sun SPF 50, which protects against UVA and UVB and leaves you looking fresh.
I have oily or spot-prone skin. Will it suit me?
Yes. All three textures are light, Dragon Shot leaves a matte finish and the retinol in Wow Young also helps with spots.
When will I see results?
Hydration and the effect on dark circles, from day one. Retinol, from week 4, with a clear improvement between weeks 8 and 10 of daily use.
Is an anti-ageing cream for men different from one for women?
The actives that work are the same. What changes is the skin: ours is thicker and oilier, so it needs light textures that absorb fast and don't leave a shine.
Do I need an eye cream, or is a face cream enough?
If you have dark circles, bags or crow's feet, you need one. Next to the skin on your face, the skin around your eyes is paper-thin: it needs gentler formulas and specific actives like caffeine.
Can I buy just Wow Young?
Of course, it's €54.99. The Anti-aging Pack adds Dragon Shot for €79.99: €25 more gets you the daytime half of the routine, the hyaluronic acid that plumps fine lines from the first morning. And in most countries the pack ships free.
How long does each product last?
Wow Young, 2 to 3 months. Dragon Shot, about 2 months. Banzeye, 1 to 2 months used every morning.
Can I combine it with Botox or fillers?
Yes, they complement each other: the treatments work in the clinic and the cream works at home. Check the timing with your doctor. More in Aesthetic treatments for men.
Time passes the same for everyone. What changes is what you put on before bed.
EASY RETURNS
14 days to change your mind, as long as it's still sealed.
PRODUCTS THAT WORK
And that you'll actually enjoy using.
The free shipping promotion applies to orders based on the destination and total order amount.
Free shipping for orders of +59€:
Spain, Portugal (mainland), Germany, Belgium, Slovakia, Slovenia, Spain (Canary Islands), France (mainland), Netherlands, Hungary, Lithuania, Luxembourg, Poland, Republic Check it out, Austria, Denmark, Ireland, Italy (mainland) and Latvia.
Free shipping on orders of more than 100 euros:
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"Express Option" deliveries in 24/48h:
Spain (Peninsula and Balearic Islands), Portugal (mainland) with express delivery service. The cost for express shipping is 9.99€
"Express Option" deliveries in 3/5 days working days:
Germany, Belgium, Slovakia, Slovenia, France, Netherlands, Luxembourg, Czech Republic, Austria, Denmark, Ireland, Italy, Finland, Romania.
Deliveries in 7/10 days working days:
Bulgaria, Croatia, Estonia, Greece, Hungary, Latvia, Lithuania, Poland, Portugal (archipelagos), Sweden.
All delivery times indicated are calculated from the moment your order is processed and leaves our warehouse. Order processing time is 24/48 business hours. Please note that delivery times may be affected by weekends and holidays. or due to causes beyond Siwon's control. In no case are the indicated delivery times a guarantee.
(*) If you do not select the Express option, orders will be processed with standard delivery. The estimated delivery time for the Peninsula and Balearic Islands for this option is between 5-7 working days.
8-week double-blind, placebo-controlled trial in 64 female volunteers, 0.1% retinol daily (Tucker-Samaras et al., J Drugs Dermatol, 2009). Ingredient data, not for the finished product. Niacinamide at 5%, the concentration studied in a clinical trial (Hakozaki et al., Br J Dermatol, 2002). Content reviewed by
Dr. Guillermo Saiz,
aesthetic medicine. Updated October 2026.