Unpopular opinions... Don't like summer?

Summertime: with its beaches and mojitos, its songs, its travel agency catalog populating your Instagram feed… it is THE ideal of collective happiness.

Who has the guts to contradict "summer is the best time of the year!"? - well today we give voice to the thousands who suffer in silence, under the pressure of being canceled on social media. Children of Winter, raise your voices and make your opinions known about the "summer scam".

STANDING UP, HEATED LEGION

Look, it's inevitable. It's the only time of the year where we have vacations and where the "I can't take it anymore, I need to rest" It's understandable... even by your bosses.

But there are a number of myths that we build up in our heads every May/June and that, as soon as the holidays arrive, fall apart like an umbrella that hasn't been properly planted in the sand of Peñíscola:

1. "THE WEATHER IS NICE"

No, honey; 40ºC 🌡Being in the shade isn't 'good weather'. It's the set of Mad Max, Greta Thunberg's nightmare after eating too much organic salmorejo, or a biblical plague… but it's not good weather. Being unable to go outside between 9:00 and 20:00 and feeling sweltering and melting… that's not what people with good values ​​do.


2. "IT'S GREAT AT THE BEACH"

With the sand, the salt air, the seaweed… It's better to abandon the dignity of youth to indulge in the little luxuries of adulthood, like a parasol and a folding chair—the kind we were embarrassed to see our grandmothers using when we were little. And really… when did a folding chair on the sand become synonymous with a truly luxurious summer?


3. "DISCONNECT"

You disconnect from your own life, but you "connect" to the lives of others. How awful is this posturing! And spending all day snooping on the photos that people (and you yourself) take in idyllic coves, on boats rented for the day, in exclusive Ibiza hotels… we see a lot of broken OnlyFans accounts and a lot of squandering and investment in sugar daddies these days. And how inevitably envious it makes you to snoop on all that on social media.


4. "YOU ARE MORE RELAXED"

Unless you have your schedule planned down to the minute to make the most of that trip you've dreamed of all year, your suitcase packed like a Sudoku puzzle to pass the Ryanair security check... and if you're going with family and/or friends... well, anything but disconnection and relaxation, you know.



5. "YOU IMPROVISE PLANS"

Oh yeah? Tell me more! 😏

Do you want to have paella at a beach bar without a reservation? Or get a spot on the beach without getting up early? Or perhaps... were you planning a weekend getaway to Cádiz without having booked an Airbnb three months in advance?


6. "YOU TRAVEL"

...at the worst time of year when that idyllic Croatian cove you saw on Instagram is packed with a horde of people taking the same picture.And your favorite 'lifelong' places are more expensive and more packed than ever, just because.



7. "EAT LIGHT AND FRESH"

The patatas bravas are re-fried, super light. The four jugs of sangria you down every afternoon and the obligatory Friday pizza... are super fresh and #realfood. 😜



8. "YOU FALL IN LOVE"

That's not a love story.



You make excuses like: 'nobody knows me here, my body is great (typical shrimp-like nonsense that you later backtrack on), the night confuses me'... even if the Caribbean Mix tells you otherwise, the reality is that in summer you throw standards to the ground.



9. "YOU'RE WITH THE HANDSOME GUY"

And your skin, burned by the sun... and your legs covered in bites from the army of tiger mosquitoes. Chafing, acne breakouts, sunburn, frizzy hair from the beach and pool... You look good all year round, but in the summer you only SUFFER.



10. "YOU GET A TAN"

It's like we live in a tanorexic country where your summer Pantone color reflects your social status. The darker and faster you get an NPF shade, the more of a celebrity you are. And people give you funny looks when you take off your shirt on the first day and look stunning... and they pity you when you go back to the office looking as pale as when you left.



If you're someone who gets burned easily, we'll take this opportunity to include our usual commercial: with 🌞Handsomefyer SUN with SPF 50 You don't have to choose between a milky white complexion or sunburnt skin: you'll have a healthy glow, protect yourself from the sun, and respect the fish and coral. Feel good about yourself (but without suffering like those people on TV).
P.dAnd one final piece of advice to avoid even more unwanted consequences of summer sports...


HANDSOMEFYER SUN

All-in-one cream for sunny days. Conceals pores, smooths wrinkles, moisturizes, evens skin tone, and has SPF 50.


STANDING UP, HEATED LEGION

In short, there is life beyond the stereotype of the beach summer and if you want it is possible to have a vacation without the 40ºC of August. Other times, other plans, less social pressure and less pushing in the Aquapark queue are possible.


Cheers and encouragement also to those who seek alternative summers and the right to remain pale in summer. Let's reclaim the right of those who don't want to be stuck with a towel on the scorching sand and prefer to stay alone in the city, to travel to areas where you need a coat in August... zero social pressure and, ultimately, more of what makes each person happy. 😉



Siwon
We do cool, right!