Come, come and touch-touch!!
We opened a physical store in Madrid 

In a few days, we raised the shutters on our first shop of our own. Physical, ephemeral, chaotic… like a delicious tiki-tiki. That's why today we're going to give ourselves a little self-promotion with the how, the why, and the when of this story:

DIGITAL DREAMS, PHYSICAL POLLUTIONS

About a year ago we entered a competition for DNVB or Digital Native Vertical Brands; or Digital Native Brands; … or simply brands that start selling online.

 

We showed up… and we won 💪🏽💪🏽

 

The prize? Setting up a shop (a pop-up shop to start with) in a shopping center. Ours will open its doors on Gran Vía de Hortaleza in Madrid, from October until January (to start talking).

MOM, I WANT TO BE A SHOPKEEPER.
OF COURSE, WHAT SHOULD I GET YOU, MY KING?

I'm not going to lie to you... the person writing this has more calluses on their hands from typing on the computer keys than from laying bricks on a construction site or unloading trucks.

  

But we've always romanticized the idea of ​​having your own stall at the market. When I was little, I was fascinated by going with my mother to the market. It was a display of craftsmanship that stayed with me, and I only came to appreciate it with time: the fishmonger with his gleaming tools and the scales flying like confetti at a party; the delicatessen owner slicing Popeye-sized mortadella with his travel chainsaw; and, above all, the butcher with that collection of samurai knives that could slice chops with a single, sharp blow or open translucent chicken fillets with the precision of a plastic surgeon's scalpel.

 

Years and gray hairs later, it's our turn to assemble our own “post”But this one features serums and creams instead of ham, sea bass, or ribs. Here, you don't get half a kilo of chops, but a pack that makes you look younger, more vibrant, and fresher. Because coming here is a bit like stepping into that neighborhood market we were talking about earlier: conversation, friendliness, trust, and fresh produce.  

WHAT WILL YOU FIND IN OUR POP-UP?

  • 👉 All our products: From the most dragon-themed moisturizer to the anti-aging serum that has sold out four times in a row this year.
     
  • 👉 Sensory experience: Experience textures, smells, and rituals live.
     
  • 👉 One-to-one advice: Because sometimes reading the label isn't enough, and it's cool when someone tells you how to use it according to your skin and lifestyle.
     
  • 👉 Exclusive: New releases and offers that are ONLY available in store. 
     
  • 👉 Events and surprises: Yes, we're going to organize some events. And yes, some of them will involve alcohol and gambling. 
     
  • 👉 Lore and SIWON vibes: Because it's not just about cosmetics, it's all for the laughs. 

THE PRIZE, THE GASOLINE, AND THE COMMUNITY

This award isn't just another (haha) pretty medal to hang on the wall for our mothers to show off. It's a reminder that You, those of you on the other side reading, are the ones who make all this possible.You're the ones who gave us the vote of confidence to try a cream that promised to take care of you without boring you; you're the ones who share memes, write to us on social media, and recommend SIWON to your friends who still use the one with the blue cap without really knowing why. And you're the ones who asked us… but does it feel sticky? But does it smell nice? Well, now you have no more excuses to experience it live and in person, skin to skin. 

WHERE AND WHEN?

📍 Gran Vía de Hortaleza, Madrid 
🗓️ From October 29th (and until karma decides otherwise). 
⏰ Shopping center hours.

  • Of Monday to Saturday of 10 AM to 10 PM.
  • Sundays and public holidays of 11 AM to 9 PM.

P.D.: If you're from Madrid, you know where to visit us.

P.D.2.: If you're from out of town but are thinking of paying a visit, between Primark and The Lion King, it would also be great if you dropped by and we could meet face to face (always face to face). 

P.D.3.: This week's blog post coincides with our terrifying seasonal launch: Zombody.

Limited edition Halloween body wash. It smells terrifying. You can try it in store before buying it. 

Come, come and touch!! We've opened a physical store in Madrid 

In a few days, we raised the shutters on our first shop of our own. Physical, ephemeral, chaotic… like a delicious tiki-tiki. That's why today we're going to give ourselves a little self-promotion with the how, the why, and the when of this story:

DIGITAL DREAMS, PHYSICAL POLLUTIONS.

About a year ago we entered a competition for DNVB or Digital Native Vertical Brands; or Digital Native Brands; … or simply brands that start selling online.
 

We showed up… and we won 💪🏽💪🏽


The prize? Setting up a shop (a pop-up shop to start) in a shopping center. Ours will open its doors on Gran Vía de Hortaleza in Madrid, from October until January (to start talking). 

MOM, I WANT TO BE A SHOPKEEPER. OF COURSE, WHAT CAN I GET YOU, MY KING?

I'm not going to lie to you... the person writing this has more calluses on their hands from typing on the computer keys than from laying bricks on a construction site or unloading trucks. 

 

But we've always romanticized the idea of ​​having your own stall at the market. When I was little, I was fascinated by going with my mother to the market. It was a display of craftsmanship that stayed with me, and I only came to appreciate it with time: the fishmonger with his gleaming tools and the scales flying like confetti at a party; the delicatessen owner slicing Popeye-sized mortadella with his travel chainsaw; and, above all, the butcher with that collection of samurai knives that could slice chops with a single, sharp blow or open translucent chicken fillets with the precision of a plastic surgeon's scalpel.

 

Years and gray hairs later, it's our turn to assemble our own “post”But this one features serums and creams instead of ham, sea bass, or ribs. Here, you don't get half a kilo of chops, but a pack that makes you look younger, more vibrant, and fresher. Because coming here is a bit like stepping into that neighborhood market we were talking about earlier: conversation, friendliness, trust, and fresh produce. 

WHAT WILL YOU FIND IN OUR POP-UP?

  • All our products: From the most dragon-themed moisturizer to the anti-aging serum that has sold out four times in a row this year.
     
  • Sensory experience: Experience textures, smells, and rituals live.
     
  • One-to-one advice: Because sometimes reading the label isn't enough, and it's cool when someone tells you how to use it according to your skin and lifestyle.
     
  • Exclusive: New releases and offers that are ONLY available in store.
     
  • Events and surprises: Yes, we're going to organize some events. And yes, some of them will involve alcohol and gambling.
     
  • Lore and SIWON vibes: Because it's not just about cosmetics, it's all for the laughs.

THE PRIZE, THE GASOLINE, AND THE COMMUNITY

This award isn't just another (haha) pretty medal to hang on the wall for our mothers to show off. It's a reminder that you, theThose of you on the other side reading, you are the ones who make all this possibleYou're the ones who gave us the vote of confidence to try a cream that promised to take care of you without boring you; you're the ones who share memes, write to us on social media, and recommend SIWON to your friends who still use the one with the blue cap without really knowing why. And you're the ones who asked us… but does it feel sticky? But does it smell nice? Well, now you have no more excuses to experience it live and in person, skin to skin. 

WHERE AND WHEN?

📍 Gran Vía de Hortaleza, Madrid 
🗓️ From October 30th (and until karma decides otherwise). 
⏰ Shopping center hours.

  • Of Monday to Saturday of 10 AM to 10 PM.
  • Sundays and public holidays of 11 AM to 9 PM

P.D.: If you're from Madrid, you already know where to visit us.

P.D.2.: If you're from out of town but are thinking of paying a visit, between Primark and The Lion King, it would also be great if you dropped by and we could meet face to face (always face to face). 

P.D.3.: This week's blog post coincides with our terrifying seasonal launch: ZombodyLimited edition Halloween body wash. It smells terrifying. You can try it in store before you buy it. 

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